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Sponsorship requirements

What we can support

Clydesdale Bank supports a variety of charitable initiatives, national sponsorships and community programs.
For details on charitable and community programmes see our Community section.

Clydesdale Bank pursues sponsorship opportunities that clearly enhance the brand by:

  • helping achieve our objective to be the financial services provider customers trust to meet their needs
  • portraying the value that Clydesdale Bank adds to the customer’s experience
  • portraying Clydesdale Bank's Brand as one that:
    • provides services and information that allow our customers to take control of their finances and helps customers to make the right decisions for them
    • strives to develop an understanding of local people
    • engages customers with fairness and respect
  • supporting our Life Events Marketing Program to help us build stronger relationships, better identify customer needs and provide the right financial solutions

What we cannot consider for sponsorship

We cannot offer support to organisations that: 

  • may be construed as discriminatory
  • could be detrimental to public health or safety
  • promote or encourage smoking, alcohol or any substance abuse
  • are political or religious organisations
  • take place outside Clydesdale Bank operating area
  • are publications, videos, films, recordings or website developments
  • are associated with gambling or betting

A guide to the proposal process for potential Clydesdale Bank partners

Mandatory Requirements

In order to be considered, sponsorship applicants must include the following details:

  • a list of the key values of your organisation
  • your target market/audience
  • how you plan to advertise and promote your event/program
  • confirmation that we will be the only financial services company associated with your organisation/event/program
  • a full list of your current or previous supporters (if any)
  • your contact details

General Criteria

The following questions are indicative of those Clydesdale Bank considers when evaluating sponsorship proposals:

  • Is there a full list of sponsorship benefits?
  • What are the dates and location of the sponsorship?
  • Is the activity one-off or annual?
  • Can our employees be involved, and if so how?
  • Is there any hospitality, entertainment or general involvement for our customers?
  • Is there any current or potential business the organisation does or can do with us?
  • Which media partners have been confirmed and what will be the media exposure?
  • Will there be national exposure for the activity?
  • Does the organisation/event complement our existing sponsor partnerships?
  • What is the reach of the sponsorship - how many people see, attend or are involved?
  • What is the maximum number of sponsors who could be involved and what are the levels/hierarchy?
  • Has any research been undertaken to help define the target market and/or the acceptance of sponsors?
  • Can we leverage the partnership across other companies within the National Group?
  • What is the proposed cost of the proposal and any payment schedule?
  • How will the sponsorship be measured and reported to us?
  • What will the funds provided by Clydesdale Bank predominantly be used for?
  • How long has the organisation been in operation, what is its history and long-term goals?
  • How will the organisation manage the partnership? Will there be an account manager?

How to submit your proposal

Proposals that meet with the above Clydesdale Bank guidelines and criteria should be sent with all relevant contact details to:

Helen Everett
Brand & Sponsorships
3rd Floor
20 Merrion Way
Leeds
LS2 8NZ

Please note:

  • We will advise you in writing of the status of your application within six weeks of receipt of your proposal.
  • We may contact you earlier should we require additional information.
  • Successful applicants are required to enter into a formal contract.